More than Fun & Games

The persuasive power of gamification in business

Life is messy: rules change, plans disintegrate and people cheat. In a world without roadmaps or guarantees, games provide a refuge with defined guidelines, measurable progress and fair conditions.

Game developers have long understood how to draw on human nature to hook audiences one level at a time. Over a decade ago, the business world started realizing that the same gaming techniques that kept people playing, could also spur engagement in the real world.

“We are in a transitional phase where we still call this gamification, but that’s reducing the concept. It’s really human-focused design,” explained Dominique Mangiatordi, Founder and CEO of Royal App Force and presenter at lux future lab’s Gamification FinTechMeets. “It’s not the games themselves that are important, it’s the techniques they use to stimulate collaboration...”

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Meet Jbit

Enabling comfortable, secure & healthy living with the best smart-home solutions

Steve Jobs once said, “A great product and user experience can only be achieved when you have a symbiosis between design, hardware and software.”

Jbit is a software company that takes a holistic approach to developing solutions for smart-home systems. We develop smart-home software for the real-estate market. Our solution is based on a symbiosis between architecture, IOT sensors and software that evolves with the homeowner's needs and wants. 

Our Mission: Provide innovative smart-home solutions that truly enhance how we live and interact with various technologies that enrich our lives and promote a sense of comfort, health, security and convenience.  


Job Openings

Spread the word: lux future lab startups are hiring!

Black Swan Lux | Commercial Representative - Care-tech Sector View
Black Swan Lux | Software Analyst & Developer View
Petit BamBou | Digital Marketing & Brand Content Trainee View
PingPong | Finance & Accounting Manager View
PayCash | Senior Product Manager View
PayCash | IT System Administrator View


The News 

Exciting announcements from lux future lab startups & the local ecosystem



Birdee Leverages Gamification in New Financial Management Tool

March 30; Birdee's new discretionary management tool Birdee Money Experts incorporates gamification, or applied game mechanics, to enhance user experience, helping individuals achieve their goals through a playful and easy process. More

CBlib Introduces 3DSecure Payments

March 24; In an effort to battle online credit card fraud, CBlib has added an additional verification layer to its MasterCards, creating the MasterCard® Secure Code™ system. This complementary, 3DSecure payment system incorporates an additional authentication code, typically sent via mobile phone. More

ICTK to Join ISC West Event

March 23; On April 4-6, ICTK will have a booth at the largest security event in the US, ISC West, held at the Sands Expo in Las Vegas, to present its PUF technology. More

SESAMm to Develop 16 Proofs of Concept

March 19; SESAMm, a startup using text analysis to provide big data financial indicators, is in the process of developing 16 proofs of concept with banks, investment funds and other companies. Launches Website Personalization Solution

March 15; has officially introduced a free first version of its digital tool for marketers that helps companies connect to each individual visitor through real-time site personalization. This version, also available as a Wordpress plugin, allows for customized content, data mining, statistic reporting and more.   

Global Compliance Welcomes New Marketing & Communications Expert

March 15; Anti-money laundering software specialist Gobal Compliance expands its team by hiring Valentin Quisquater as Marketing Manager & Communications Coordinator.

Four lux future lab Members Pitch at Startup World Cup Regionals

March 8; SESAMm, SnapSwap, Houser and Birdee were among 10 finalists selected to pitch at the Startup World Cup regionals in Luxembourg for a chance to compete in the Grand Finale in Silicon Valley. Photos 


Innov & Connect Calls for Applicants

March 23; Innov & Connect is a six-month accelerator and business connection program for startups created by BGL BNP Paribas. Applications will be accepted until May 14, 2017. Those chosen will receive a co-innovation opportunity with a large business, free office space at WAI Paris, coaching and up to €100,000 in financing. More

Joint Fintech Research Project Begins

March 7; BGL BNP Paribas's Alphonse Weicker Foundation and the University of Luxembourg's Interdisciplinary Center for Security, Reliability & Trust (SnT) have teamed up to lead a longterm fintech research project aimed at developing new banking and security solutions and opportunities. 

University of Luxembourg Appoints New Fintech Chair

March 7; The University of Luxembourg’s National Research Fund (FNR) and PayPal Europe have agreed to create and fund the FNR PEARL Fintech Chair position for five years. The deal, which Prime Minister Xavier Bettel helped secure, will be based within the Interdisciplinary Center for Security, Reliability and Trust. More

Luxembourg Ranks 5th in 'Digital Economy & Society'

March 6; The European Commission placed the Grand Duchy at number five in its 2017 Digital Economy & Society Index, which ranked all 28 member states based on digital progress. More



The Events

Check out what we've been up to & what's just around the corner


Apr. 26, Luxembourg Intellectual Property Day

The 10th edition of an intellectual property & entrepreneurship afternoon filled with speakers & discussions revolving around the implications of 3D printing, blockchain & more REGISTER!



Mar. 29, Pleased2MeetU: Jbit

Lab members finished the day with an introduction to smart-home software developer Jbit by Bernard Ndolo, complete with snacks & drinks

Mar. 9, FinTechMeets: Gamification

Roughly 200 professionals gathered at lux future lab's 4th FinTechMeets to hear presentations on gamification by Dominique Mangiatordi, Founder & CEO of Royal App Force, & Raphael Frank, Cofounder and COO of Motion-S More


impacting social & economic change